Created to bring families to Disneyland for summer while promoting limited-time experiences and a special kids’ ticket offer, the campaign was built around the idea of a “yes day,” with kids leading the way and calling the shots. The tagline “Kids Rule Summer” actually started as a throwaway line I said walking out of a meeting—but it stuck, eventually becoming the campaign name across social, Park maps and OOH.
“Kids Rule Summer” came to life as a fully integrated 360° campaign, extending the idea across digital banners, custom digital units, paid and organic social, OOH and in-Park touchpoints. Each execution carried the same playful energy while adapting the creative to fit how guests experienced it across every channel.
Digital Banners
Paid Social Carousel
Amazon Tablet Custom Units
Styleguide, Logo and OOH designed by Sr. Designer, Unitha Ramirez
AD: Daniel Cohen
Sr. AD: Hyun Seo Yoo
Copywriter: Nathan Blakely
Sr. Copywriter: Jason Rivanis
CD: Christine Call
Director of Creative: LaTanya Beauregard
Sr. Designer: Unitha Ramirez
Sr. Designers: Erick Calderon, Cristian Donoso
Design Intern: Rachel Nagashima
Design Director: Lacye Beauregard
Group Design Director: Agnete Oernsholt
VP Creative: Margaret Keene
