For the launch of Tiana’s Bayou Adventure, I wanted to create a story that felt like the classic Disney commercials I grew up with—where magic happens and takes you on an unexpected adventure. Using "firefly magic" to lead a family through Disneyland into Tiana’s world felt like the perfect way to capture both the attraction and the magic of the park itself.
Director: Clément Durou
The key visual concept I created placed Tiana front and center in the ride vehicle to immediately capture the adventure of the bayou. In collaboration with Beacon Creative, refined the idea into key art used across OOH, digital, and Park guidemaps.
A series of “Drop In Moments” paid social spots capture the magic of togetherness at Disneyland through the music, energy and adventure of Tiana’s Bayou Adventure.
For organic social, “firefly magic” continued through bespoke content featuring iconic music, glowing fireflies and the attraction itself. A personal favorite was the “Special Spice" Sing-Along, inspired by the Disney Sing-Along Songs VHS tapes of the ’90s.
