Discover your next favorite thing at Disneyland.
Tasked with re-energizing the year-round evergreen campaign, our team at Yellow Shoes invited new and returning guests to discover your next favorite thing at the Disneyland Resort.
We built the campaign around the concept of “newstalgia”—blending the timeless with the new, just as Disneyland has always done, evolving while staying true to its magic. Leveraging existing footage, we combined fresh experiences, high-contrast colors, playful motion graphics, an amped-up classic Disney song, and beloved characters both familiar—Matterhorn Yeti and new—Captain America. The result? A dynamic campaign that feels both charmingly classic and thrillingly new—just like Disneyland itself.
CW: Alex Lee
GCD: Brian Miller
Dir Creative: LaTanya Beauregard
Producer: Michael Antonucci
Account: Stella Llana
Agency: Disney Yellow Shoes
Music: Yessian Music Global
Editing & Motion: Carbon
Tasked with re-energizing the year-round evergreen campaign, our team at Yellow Shoes invited new and returning guests to discover your next favorite thing at the Disneyland Resort.
We built the campaign around the concept of “newstalgia”—blending the timeless with the new, just as Disneyland has always done, evolving while staying true to its magic. Leveraging existing footage, we combined fresh experiences, high-contrast colors, playful motion graphics, an amped-up classic Disney song, and beloved characters both familiar—Matterhorn Yeti and new—Captain America. The result? A dynamic campaign that feels both charmingly classic and thrillingly new—just like Disneyland itself.
CW: Alex Lee
GCD: Brian Miller
Dir Creative: LaTanya Beauregard
Producer: Michael Antonucci
Account: Stella Llana
Agency: Disney Yellow Shoes
Music: Yessian Music Global
Editing & Motion: Carbon
